Lou Pardi is the kind of girl who will finish your sentences – but in a helpful, eloquent way, not a know-it-all, boorish way.
She’s got the knack for stating just what you’d like in the way you’d like it. In addition to the knack, she was also once told she had ‘the look’, but that was by a third grader who had been listening to too much Roxette.
Whether you need an artist, actress or emergency retired CEO, interrogated, interviewed, coddled or cuddled, Lou has the right manner to allow them to share just a tad too much.
Lou’s writing has appeared in many places including Beat Magazine, triple j magazine, T-world, Peppermint Magazine, The Brag, Desktop Magazine and on the back of beer coasters in the early hours of the morning.
In 2012, Lou co-founded content agency Milk Bottle Productions.
If you’re looking for a biography, you might use words like these:
Lou Pardi has been writing for print and online and trying to jazz up startlingly boring reports for over a decade. She originally hails from Sydney and moved to Perth before settling in Melbourne over nine years ago.
Previously the Editor of SMK, a blog focused on social media and digital action in Australasia, Lou is active in social media and a keen advocate for the communities which can be built and nurtured through social media channels.
She is passionate about quality, relevant content in print and digital environments and co-founded content agency Milk Bottle Productions with business partner Dan Kuseta.
As a copywriter, Lou has provided copy for a broad range of purposes including websites, social media, training manuals and annual reports.
She regularly writes about food for The Melbourne Review and her work has appeared in Time Out, Triple J, Peppermint, Postcards and other print and digital magazines.
In a previous life, Lou worked in the legal industry and has a thorough understanding of legal, medical, engineering and corporate vocabularies, together with food and arts vernacular. She also had a short stint as a stand-up comedian, so is particularly sensitive to considering her audience.